Pharma PCD means Propaganda cum Distribution in pharmaceutical marketing. In PCD, a pharma company can franchise their business to market and distribute their pharma products. The partnership is built on mutual agreement of the parent company and the franchise owner.
In Propaganda cum Distribution, franchise partners have legal rights to sell products of the parent pharma company. They can use the brand name, principles, and trademark to sell products.
Pharma PCD is a popular way of starting a pharma business in India. Franchise owners can partner with a top company at a low investment and represent the company. Propaganda cum distribution is also highly profitable. The franchise owners get to keep 100% of the profit margin earned from sales.