Digital marketing is one of the most important aspects of building an online presence for any type of a business. When used strategically, it can provide massive growth opportunities, whether it is for a small, local business or a large corporation.
Simply put, digital marketing can be referred to as the strategies applied by a business to reach a wider audience. Similar to how brands used to advertise in print media and cable, their main focus has shifted online. So, can digital marketing help a PCD pharma franchise grow? Let’s find out!
Related – How to Boost the Sales of Your PCD Pharma Franchise?
Reasons to Use Digital Marketing for a PCD Pharma Franchise
Word of mouth, hoardings, and posters are some of the ways marketing was done in the past. Although they are still prevalent, digital marketing seems to have taken over the other techniques of reaching more customers. Let’s take a look at some reasons that make it so popular and why you should make use of this marketing technique..
It Allows You to Build a Presence on the Largest Online Platforms
According to Unbox Social, 99% of all Fortune 500 companies have a social media presence. This allows them to market their brand to people all over the world, or any targeted geographical area they provide their services in. Not only that, it also helps brands in engaging with consumers directly and understanding their target market.
In the PCD pharma franchise model, it is very important to understand the target audience and their demands so you can increase your profit by choosing your stock accordingly.
Pharmaceutical Marketing Is Changing Rapidly
The Indian pharmaceutical market is already the third-largest in the world by volume, but is set to grow by 2.5-5% more by the end of 2022. Owing to this, many entrepreneurs and business persons have entered the industry to make their share of the big bucks.
As mentioned above, pharmaceutical brands and large companies would rely on television or print to advertise prior to the internet becoming so relevant. However, as more and more companies fight for space online, it is also where the top pharma companies have moved to garner more business.
For instance, you may have just stocked up on a new product that wasn’t available for sale in your area. So, you can use social media to reach the people in your local area and get the news to them. This would in turn create demand for the new product at your franchise outlet. Furthermore, you can engage with your customers about their healthcare needs and wants.
It Creates Brand Awareness
According to Visual Objects, 76% of consumers look at online presence before physically visiting a business. Let’s consider a situation where you are the only seller of a particular product in the area because you have monopoly rights.
So, if a customer needs that specific product, they would search for it as
“near me.” Then, your franchise name would appear at the top. However, if you don’t have a presence then you would lose that customer. Thus, digital marketing is important to create a significant business presence online.
Furthermore, it helps strengthen the brand image and form a connection with the existing and potential customers. You can use digital marketing to share your vision and ethical practices, which will attract like-minded people to your brand. It is crucial to be authentic to resonate with your customers.
Consumers Look for Transparency and Information
If you are a pharma franchise owner trying to attract more customers, you need to be transparent with them. This is also why it is important to work with a company that is ISO, WHO, and GMP certified, as when your customers enquire about the product, you can assure them of its good quality.
You can keep transparency and build trust by providing information about the products you are selling. Digital marketing allows you to spread information with a large number of people. You can also publish informational blogs on your website, incorporating relevant keywords to improve your ranking on SERPs.
If you are looking for a trustworthy PCD pharma company to source high-quality products from, get in touch with Vivaceutical today.
Much like any other business, the PCD pharma model has its own risks and rewards. Incorporating digital marketing into your marketing plan can help you understand what works and doesn’t work for your business. It is a technique that everyone should make use of, in the healthcare industry.
If you have any further doubts or queries regarding the PCD franchise model, visit our FAQ page.